|
It’s time to face some harsh reality.
"Our economy, our business and corporate cultures, and yes, even our government have all turned their backs on the fundamental truths and realities that every small business must live out in the marketplace every day. The building blocks and fundamentals of success are no different for GM and Citibank than they are for a one-woman shop. And they’re as fundamental in the 21st century as they were in Solomon’s day. Follow them, you will succeed. Ignore them, you may prosper for a while, but your temple will eventually come crashing down.” –from the book “Rescuing the American Dream-The Entrepreneur’s Way.
The relevance of this book is timely.
So what does "Rescuing The American Dream" mean? Well, pick up any newspaper, listen to any newscast, and you will hear and see examples of greed, deceit, selfishness, and uncaring behavior in our business, financial and political institutions. In a nation revered for freedom of speech, religion and thought, all too often we are polarized when our neighbor voices an opinion which differs from our own. It is as if we have lost our way from the tried and true principles on which our nation was founded.
But here, from Little Rock, Arkansas and Franklin, Tennessee, with the experience of a tried business sage, and the poetry of a writer, we are presented with a new voice, a new direction, founded in the greatness of the American Entrepreneurial Spirit.
Rescuing the American Dream reminds us that ideals such as hard work, tenacity, trust, and integrity are keys to success not only in business, but in life.
On the book's cover, the boldness, and uniqueness of a life ring dressed in Old Glory is a fitting reflection of the stories told within. The authors speak from a place of experience and hope, where Entrepreneurial Spirit, Values, and Character offer a lifeline back to America's greatness.
"Rescuing the American Dream - The Entrepreneur's Way" is a must read.
|
The Entrepreneur’s Way Rescuing The American Dream
G. Web Ross and Howard A. Klausner
Hardcover - 264 pages – July 4th 2009
This is a fascinating book- a candid glimpse into the soul and mind of a “reflective practitioner” of the art and craft of adding value and keeping values. Because it's about real life and risk, there's a surprise or two along the way and it's a good read. But you'll leave this biography with a better understanding of the spirit and calculus of capitalism and, I suspect, with a good feeling inside.
Dr. Walter B. Roettger, Lyon College President
Sign up for our newsletter today!
|